Ms. Candy Smith

Managing Director | Travel & Hospitality Entrepreneur | Creative Industry Advocate
📍 Based in Bloemfontein, South Africa

🌍 Professional Overview

Ms. Candy Smith is a leading entrepreneur in the Free State region, with remarkable influence in the travel, hospitality, and fashion industries. Known for her vision, resilience, and hands-on leadership, she serves as the:

• Founder & Managing Director of Unlimited Travel,
  
  

• General Manager of Sapphire Hotel (formerly Halevey Hotel), and
  
  

• Key Contributor to Free State Fashion platforms.
  
  

Her commitment to empowering local talent, advancing regional tourism, and creating distinct guest and client experiences makes her a beacon of innovation and excellence in Bloemfontein.

🧳 Unlimited Travel — Managing Director

Ms. Smith established Unlimited Travel as a boutique travel management company that offers bespoke travel experiences for groups, corporate clients, government departments, and leisure travelers. Under her direction, the agency has cultivated strong partnerships and delivered unforgettable experiences tailored to clients’ preferences and needs.

🏨 Sapphire Hotel (Halevey Hotel) — General Manager

As the manager of Sapphire Hotel, Candy Smith has led the transformation of the property, breathing new life into a formerly known landmark, Halevey Hotel. She implemented strategic renovations, strengthened operational efficiency, and elevated service standards — turning it into one of Bloemfontein’s most attractive accommodation choices for both business and leisure guests.

👠 Free State Fashion — Advocate & Contributor

Beyond business, Ms. Smith champions creative and cultural industries. She is an active player in Free State’s fashion ecosystem, supporting fashion designers, creatives, and event platforms. She lends her expertise in logistics, curation, and public relations to help young talent access wider audiences and markets.

💼 Core Competencies

• Corporate & Leisure Travel Management
  
  

• Hospitality Leadership & Guest Experience Design
  
  

• Destination Marketing & Tourism Growth
  
  

• Creative Industry Development & Event Hosting
  
  

• Business Innovation & Team Building
  
  

• Public Sector Client Relations

💬 Leadership Philosophy

Ms. Smith believes in impact-driven leadership, collaboration, and the empowerment of others — particularly women in business and youth in creative sectors. She brings together passion, professionalism, and purpose to build ventures that not only perform but also uplift.